Over on Only a Game today, I ask if the community of bloggers destined for extinction. Here’s an extract:
Why was Google+ toxic to the blog clusters? After all, it made it easier to share blog posts, and simpler to manage comments from random passers by. True enough. But it also sank the concept of engagement with another person’s ideas by transferring the locus of community from the blog to the social network. Bloggers do all the work for Google in posting ideas or sharing links, but Google sells the tickets to this three-ring circus, monetizing the data and the social connectivity.