BrainHex Succeeds Beyond Expectations
Monday, 21 March 2011
International Hobo is pleased to announce the phenomenal success of their BrainHex player satisfaction model, which launched in August 2009 and received more responses in its first week than in the entire lifespan of its predecessor, DGD2. To date, the test has been taken by over 60,000 respondents, and the data is currently being analysed by the University of Saskatchewan. Multiple academic papers will be published later this year announcing the key findings of this research into how and why people play games.
Although data analysis has already begun, International Hobo will leave the BrainHex site up and running indefinitely, so that gamers can continue to take the test for their own enlightenment and amusement. It is possible that responses being collected now will still be used in future analyses.
We wish to thank everyone involved in the BrainHex project, especially Neil Bundy for his work on the test's backend code, Corvus Elrod for his work on the logos, Lennart Nacke and Regan Mandryk for their work on the statistical analysis, the countless people who helped publicise the test, and lastly the tens of thousands of players who provided the data. Thank you all!
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